Antonia Grunefeld
Selected Works
2021—2026
Art Direction
Project Coordination
Berlin, Germany
Case of Study 1
Rat Supper Club
A Berlin-based dining concept centered on shared meals, spontaneity, and urban culture, combining hand-drawn expression, retro Italian
references, and a bold social energy.
2025
ROLE
Art Director
Brand Designer
Brand Identity
Visual System
Illustration
Graphic Design
Print & Digital Applications
Visual Direction_
A flexible and expressive identity shaped
by Rat Supper Club’s informal, social,
and urban character.
Bold typography, expressive graphics,
and a reduced color palette create a
flexible, energetic, and recognizable
identity across formats.
Case of Study 2
Salted GmbH Round 01
Salted is a Berlin-based skincare brand combining marine-inspired ingredients with scientifically backed
actives for effective, high-performance skincare.
2023 — 2024
ROLE
Art Direction
Senior Visual Designer
Project Coordinator
Visual Identity
Packaging
Brand System
Print & Digital Applications
Production Coordination
Visual Direction_
A clear and scalable brand system focused on
simplifying skincare routines while strengthening
visibility and relevance.
Visual System_
A modular system inspired by Where Sea Meets Sand,
combining clear hierarchies and restrained typography
with organic forms to balance nature and science.
Case of Study 3
Salted GmbH Round 02
As Salted’s audience shifted towards a younger demographic, the brand evolved with it, embracing a more playful, expressive,
and dynamic direction.
2025
ROLE
Art Direction
Senior Visual Designer
Project Coordinator
Visual Identity
Packaging
Brand System
Print & Digital Applications
Production Coordination
Visual Direction_
Led the second phase of Salted’s visual
evolution, developing a more expressive
and playful brand language.
Visual System_
Vibrant colors, minimal layouts, sans-serif
typography, and marine imagery create a
dynamic yet recognizable visual system.
Case of Study 4
Koro + Oatly
A shared visual concept for brand activations, balancingtwo distinct identities without either one taking over.
2026
ROLE
Visual Designer
Visual System
Illustration
Graphic Design
Print & Digital Applications
Visual Direction_
A balance between KoRo’s clean, modern
aesthetic and Oatly’s bold, human character,
with an urban and playful feel.
A balance between KoRo’s clean, modern
aesthetic and Oatly’s bold, human character,
with an urban and playful feel.
System Direction_
A combination of visible ingredients, flat backgrounds,
expressive typography, and humor, using movement
and contrast to create a flexible shared language
across formats.
Case of Study 5
MOTTO
Motto is a Thai skincare brand centered around natural ingredients and everyday rituals.
2025
ROLE
Art Director
Brand Designer
Brand Identity
Visual System
Illustration
Graphic Design
Print & Digital Applications
Visual Direction_
A Thailand-inspired skincare concept translating humidity,
vegetation, and ritual into a contemporary visual language.
Visual System_
Combination of restrained typography, deep blues,
gold accents, and sensorial textures inspired by
humidity, materiality, and the ocean.
Combination of restrained typography, deep blues,
gold accents, and sensorial textures inspired by
humidity, materiality, and the ocean.
Cultural Project 01
To hold a piece of mountain
An exhibition at Fixotek centered on material, landscape, and memory, bringing together
artistic practices through a shared visual
language and spatial narrative.
2026
ROLE
Curator
Art Director
Curatorial Development
Visual Communication
Exhibition Design
Project Coordination
Curatorial Direction_
Led the exhibition’s curatorial narrative, developing
its conceptual framework and texts around materiality,
memory, and transformation.
Art & Visual Direction_
Led the artistic and visual direction across exhibition
design, graphic identity, and communication, connecting
the works, space, and narrative into a cohesive language.
Cultural Project 02
Tiny Dots Began to Emerge
An installation at Fixotek exploring transmission, distance, and uncertainty,
where archival material, sound, and space
intersect across different temporalities.
2026
ROLE
Art Director
Project Coordinator
Visual Communication
Exhibition Graphics
Editorial Design
Spatial Presentation
Editorial Design
Designed a UdK student publication translating archival
research and sound into a visual and editorial narrative.
Art Direction & Project Coordination
Co-developed the exhibition’s art direction while
coordinating its spatial presentation, visual
communication, and overall project execution.
Miscellaneous
Selected Brand Work
A selection of visual identities, brand systems, and applications developed across cultural,
lifestyle, and commercial contexts.
Brand Identity
Visual Systems
Art Direction
Graphic Design
Print & Digital Applications
Miscellaneous
Selected Editorial Work
A selection of editorial projects, publications, and printed matter developed across cultural,
artistic, and commercial contexts.
Editorial Design
Art Direction
Typography
Layout Design
Print Applications
Berlin-based visual designer and art director working across brand identities, editorial, packaging and cultural projects. I combine visual thinking with project coordination, shaping ideas from concept through
to production.
Diseñadora visual y directora de arte radicada en Berlín, trabajando en identidad de marca, diseño editorial, packaging y proyectos culturales. Combino el pensamiento visual con la coordinación de proyectos, desarrollando ideas desde el concepto hasta la producción.